EOC Week 11: Forced Choice

Forced Choice

1. Ashley Tomlin- Clearly defined hypothesis, results given in a clear concise, easy to read graph set-up. It was interesting because it had pictures and it covered all of the points.

2. Liz Manning- The graphs were clear and easy to read. Her hypothesis was clearly defined and results given. It could have used a picture or two

3. Roland Moore- The graphs were great, super easy to read. The results were clearly defined. The hypothesis was a little unclear but I got the general idea.

4. Coral McGarvey-Her hypothesis was a little weak, the graphs hard to read.

5. Lana- I needed more graphs and it was a little rushed. Should have put even more about the results

6. Cristen Wacaser- It was a little weak with few graphs .

Final

EOC Week 10: Using Market Research to Make Money

The easiest way to bring in revenue that has been undiscovered within a company is by conducting market research. “Marketing research is the systematic and objective process of generating information to help you make marketing related decisions. Market research links the consumer, customer, and the public to the marketer through information, which is used to identify and define marketing opportunities and problems” (Marketing Research Kit, p. 10). This is a primary tool that every company should utilize when starting up, introducing new products, or diversifying their product line. By understanding market research through the study of this book, I understand how I can increase revenue not only for the company I conduct the research for, but I can also bring in revenue for myself. “Identifying the correct problem is a prerequisite for solving that problem.”(Marketing Research Kit, p.13) I can use my knowledge of market research to help companies identify their problems. Most company managers have questions as to how they can increase their revenue but they don’t look at their companies from their customers point of view. I will teach them to identify with their customers, understand them, and meet their needs. Then I can only disclose enough information to intrigue the company and make them want to hire me. By proving to a company that I can make them more money, I become more attractive to job recruiters since that is what all companies are looking to do. “Specifically, the goal of marketing research is to help managers and business owners select the best among alternative viable courses of action.” (Marketing Research Kit, p.22)

Week 9 EOC: Network, how market research shaped the network

Fay Dunaway's character in the movie Network used market research to shape the broadcast network in many ways. When they put the news anchor Howard Beale on the air and he told everyone to shout out their windows, she called other cities that the network had affiliates airing the show in to see if the people were actually shouting. She checked the ratings of the show every morning to find out their share. She talked about their share constantly. The share represented the amount of people that were watching the show out of the total number of people with their televisions on. She checked the affiliate stations to see their ratings also. By constantly checking the ratings on the shows she is producing, it is allowing her to see how many people are tuning in. This is researching her market. She also used the political, economical, and social data to research what people were feeling about the environment in the country. She uses this secondary data to determine what kind of shows are going to be popular. The show with the bank robbery she decided would be popular because it is so different and reflects the attitudes of the American people. She used her research to decide that the people wanted something "angry" instead of the usual happy sitcom that was being put on the air in the 1970's. They also used market research to decide that Beale should be kept on the air and given his own show. Market research shaped the voice of the network and the kind of people that tuned in.

EOC Week 8: Eight Steps

I am using a nonprobability sampling method by using my own judgment to pick my sample population. My target population is locals that go out at least once a week. I’m going to start by sampling people that work at the fashion show mall because I can guarantee they live in Las Vegas. I’m also going to ask people that don’t work on the strip by going to another mall or shopping center and I’m going to post it on facebook for locals to answer. I want to survey 50-100 people.

Dear Local Partiers,

Everyone likes to party in Las Vegas, right? As a local, it’s understood that you have many choices when it comes to where you and your friends go to drink and dance every week. Surrender Nightclub is looking to bring in more locals on a weekly basis to party at the nightclub. Surrender would like to become the new local’s hangout by making it a regular’s hangout that you as locals feel comfortable coming to even more than once a week. They would like your input on what they can do to make the club more appealing to the local market. In order to understand what would make you as the local partier go to the strip and deal with some tourists, the club has developed a small questionnaire about some incentive possibilities they had in mind.

1. Do you drink? Yes or No

2. Which of these is the most important feature that you look for in a regular party spot? A. Television B. Bar games, such a pool, darts, etc. C. Dance Floor

3. How many nights did you go out to drink and party last week? A. 1 B. 2 C. 3+

4. What kind of music do you like? A. Rock B. Trance/Electronic C. Hip Hop D. House/ Dubstep

5. How many people on average do you go out to party/drink with? A. 1-2 B. 3-5 C. 6-9 D. 10+

6. Where do you like to go to drink on a weekly basis? A. Local Bar B. Nightclub off the Strip

C. Nightclub on the Strip D. Sports Bar E. Restaurant

7. What kind of job do you have? A. Service Industry/ Hospitality B. Construction C. Office D. Retail E. Other_________

8. How many times would you go to the Strip if Surrender was your new hangout ? A. 1-2 B. 3-4 C. 5+

9. Why do you go to the Strip? A. To party and drink B. To go shopping C. To gamble D. To eat at a particular restaurant E. Work F. Only when people come to visit

10. What incentive to go to Surrender would be more appealing to you? A. VIP wristbands available to locals only B. Half off drinks for locals all night on specific nights C. Locals discount on food with entry into the nightclub at the 24 hour coffee shop

Surrender Nightclub would like to thank you for participating in this survey by offering you exclusive free entry into the nightclub by texting 360-930-4181.

Week 7 EOC: Survey Questions

Dear Local Partiers,

Everyone likes to party in Las Vegas, right? As a local, it’s understood that you have many choices when it comes to where you and your friends go to drink and dance every week. Surrender Nightclub is looking to bring in more locals on a weekly basis to party at the nightclub. They would like your input on what they can do to make the club more appealing to the local market. In order to understand what would make you as the local partier go to the strip and deal with some tourists, the club has developed a small questionnaire about some incentive possibilities they had in mind. Surrender Nightclub would like to thank you in advance for participating in this survey by offering you exclusive free entry into the nightclub by texting 360-930-4181.

1. 1.Do you drink? Yes or No

2. 2.Do you like to dance? Yes or No

3. 3.How many nights did you go out to drink/party last week ? A. 1 B. 2 C. 3+

4. 4.What kind of music do you like? A. Rock B. Trance/Electronic C. Hip Hop D. House/ Dubstep

5. 5.How many people on average do you go out to party/drink with? A. 1-2 B. 3-5 C. 6-9 D. 10+

6. 6.Where do you like to go to drink on a weekly basis? A. Local Bar B. Nightclub off the Strip

C. Nightclub on the Strip D. Sports Bar E. Restaurant

7. 7.What kind of job do you have? A. Service Industry/ Hospitality B. Construction C. Office D. Retail E. Other_________

8. 8.How many times did you go to the Strip in the last week? A. 1-2 B. 3-4 C. 5+

9. 9.Why do you go to the Strip? A. To party and drink B. To go shopping C. To gamble D. To eat at a particular restaurant D. Work E. Only when people come to visit

10. 10.What incentive to go to Surrender would be more appealing to you? A. Free drinks for 2 hours for locals only every night B. Half off drinks for locals all night on specific nights C. Local discount on food with entry into the nightclub at the 24 hour coffee shop

EOC Week 6: Tax Cuts?

This is an article written for people that follow political events very closely and understand politically made statements. Judging by the way the article is written, it leads me to believe that the questions were written in the same type of language without much information given as a preface. This is one thing that is going to greatly affect the outcome of the survey. The bias is immediately recognizable, and therefore, does not represent an accurate response from participants. The first question about continuing the “reduced income tax rates for individuals and other tax cuts enacted in 2001 and 2003” is vague and doesn’t give people taking the poll enough information about the “individuals” that are receiving the tax cuts in the first place. The question should have told who was currently getting tax cuts by indicating the percentage difference between the individuals with the tax cuts and those without. People probably didn’t even know what they were really voting for. Even the comments made after the results are bias by Danny Gonzales. The article makes it seem like the tax cuts are being given to individuals with children that are struggling to pay their mortgages. In a state where unemployment is rampant and every cent counts, asking people tax cut questions is a touchy subject. People obviously want all the tax cuts they can get so wording is critical.