EOC Week 11: Forced Choice

Forced Choice

1. Ashley Tomlin- Clearly defined hypothesis, results given in a clear concise, easy to read graph set-up. It was interesting because it had pictures and it covered all of the points.

2. Liz Manning- The graphs were clear and easy to read. Her hypothesis was clearly defined and results given. It could have used a picture or two

3. Roland Moore- The graphs were great, super easy to read. The results were clearly defined. The hypothesis was a little unclear but I got the general idea.

4. Coral McGarvey-Her hypothesis was a little weak, the graphs hard to read.

5. Lana- I needed more graphs and it was a little rushed. Should have put even more about the results

6. Cristen Wacaser- It was a little weak with few graphs .

Final

EOC Week 10: Using Market Research to Make Money

The easiest way to bring in revenue that has been undiscovered within a company is by conducting market research. “Marketing research is the systematic and objective process of generating information to help you make marketing related decisions. Market research links the consumer, customer, and the public to the marketer through information, which is used to identify and define marketing opportunities and problems” (Marketing Research Kit, p. 10). This is a primary tool that every company should utilize when starting up, introducing new products, or diversifying their product line. By understanding market research through the study of this book, I understand how I can increase revenue not only for the company I conduct the research for, but I can also bring in revenue for myself. “Identifying the correct problem is a prerequisite for solving that problem.”(Marketing Research Kit, p.13) I can use my knowledge of market research to help companies identify their problems. Most company managers have questions as to how they can increase their revenue but they don’t look at their companies from their customers point of view. I will teach them to identify with their customers, understand them, and meet their needs. Then I can only disclose enough information to intrigue the company and make them want to hire me. By proving to a company that I can make them more money, I become more attractive to job recruiters since that is what all companies are looking to do. “Specifically, the goal of marketing research is to help managers and business owners select the best among alternative viable courses of action.” (Marketing Research Kit, p.22)

Week 9 EOC: Network, how market research shaped the network

Fay Dunaway's character in the movie Network used market research to shape the broadcast network in many ways. When they put the news anchor Howard Beale on the air and he told everyone to shout out their windows, she called other cities that the network had affiliates airing the show in to see if the people were actually shouting. She checked the ratings of the show every morning to find out their share. She talked about their share constantly. The share represented the amount of people that were watching the show out of the total number of people with their televisions on. She checked the affiliate stations to see their ratings also. By constantly checking the ratings on the shows she is producing, it is allowing her to see how many people are tuning in. This is researching her market. She also used the political, economical, and social data to research what people were feeling about the environment in the country. She uses this secondary data to determine what kind of shows are going to be popular. The show with the bank robbery she decided would be popular because it is so different and reflects the attitudes of the American people. She used her research to decide that the people wanted something "angry" instead of the usual happy sitcom that was being put on the air in the 1970's. They also used market research to decide that Beale should be kept on the air and given his own show. Market research shaped the voice of the network and the kind of people that tuned in.