Wednesday, May 11, 2011

BOC week 6: Fixing CSN with Market Research

CSN can fix their 5% graduation rate with a little research on the students that go there. The school needs to conduct a survey to answer a hypothesis of what elements of the education the school is providing is not enough to keep students long enough to graduate. This would help the board of regents make decisions on what they could do within the school to increase their graduation rate. The fact that they have such a low graduation rate could be keeping would-be students from attending the collage in the first place. This sends a bad message about the school. They need to find out what it is that brought people to the school in the first place. The survey would have to ask about the students previous educational experiences. They also need to make sure they get enough participation in this survey and ensure that a sampling error doesn’t occur. Each student entering the collage would need to be surveyed on why they had decided to come and take classes. They would have to be asked if they currently had a job and if the classes they would be taking would be to further their career in that field or another one. They would have to also ask some demographic questions to make sure their survey reached a wide enough variety of students. The article in the LVRJ said that the class sizes are getting larger while the staff is being cut. That means classes are getting larger and the potential for learning the material and having enough one-on-one student teacher interaction is dwindling. The survey would need to ask current students if they felt they were learning enough in their classes to be worth the amount they were paying. CSN needs to find out if their current resources are being utilized to their fullest potential. The school would have to be very careful with the wording of the survey so they can get accurate responses.

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