The significance of Beautiful Stranger.TV, the website, is that it predicts trends before they are trends. This is kind of a way of conducting market research by seeing what people on the streets in their everyday lives are wearing or want to wear. It’s good for companies that produce clothing or accessories to look at this website because it gives them an idea of what the public likes to wear. It’s only a bad representation because it’s only in major cities. It doesn’t provide a clear look at the entire population and if you are a company, you want to market to more than just that city more than likely. It’s a creative, innovative way of seeing what people are buying and what they think of trends. The video section of the website offers a unique view point from professionals, mostly in the fashion industry. This is great for normal people to go on this site and be able to see what trends the professionals are agreeing with as long term and will give them an idea of which trends to buy into and which ones to let pass by. The blog is also a good source of information and even tells viewers where they can get some of the trends on sale. It’s a forum for advertisement that clothing companies and designers can easily use to reach potential customers.
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