Marketing, promotions, and advertising are things that I am very interested in to start with based on what I have learned from previous classes. This class I am hoping will teach me how to be better in these areas of expertise. I am expecting that I will understand how to conduct new research that hasn't previously been done for a company in order to increase their market share and make them a more profitable company. Hopefully, these principals will be put to use in my own company. I would also like to be able to successfully complete this course in order to increase my own marketability in the work force and open doors into consulting in the future that I will be able to use even after I retire. This is a subject I hope to consider myself an expert in eventually. I have always considered myself to be a “researcher.” I was very interested in taking this class from the beginning in hopes that it would make me a better writer as well. The more that is known about a subject, the better when it comes to writing and being able to back up the opinions expressed. Knowledge is power and knowing how to dig deep into a subject increases the amount of power the words can have. I expect that the skills gained from this class will give my words the power to make a difference in this global market.
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