Week 2 BOC: Quiz

1. What is a booty pop, and what is its significance? Booty Pop is a shaping panty for women designed to give them the appearance of having more butt than they actually do. It is supposed to give the “bubble butt” appearance. The significance of Booty Pop is that they are not a new product. Butt enhancing underwear have been around for years, however they have never been sold via infomercial. (http://consumerist.com/2010/01/booty-pop-like-a-push-up-bra-for-your-butt.html)

2. Who spends more $ online, men or women? Proportion? (%, $) Women spend 58% of the commerce dollars online. In February 2010 12.5 % of women made online purchases as opposed to 9.3% of men. (http://jamiedunham.wordpress.com/2010/08/05/shocking-news-women-spend-more-time-than-men-online-shopping/) A recent PayPal report states that men in the UK states on average have spent 672 Euros more online than women over the past 6 months. It also says that 12.9 million men shop online compared to 10.3 million women. Over the past 6 months men spend 2,602 Euros online compared to women spending 1,930 Euros online.

3. Who spends more time online, men or women? Women spend an average of 1.2 hours per week shopping online. -- More than half (52%) of the time devoted to shopping for non-grocery items in a typical week is online. (http://www.girlsandthecity.com/articles/article.asp?id=223)

4. What advantage do marketers have for women shopping online than men? Marketers have an advantage when appealing to women because women control more than 85% of the spending done in America. That means that more women are paying attention to marketing than men since they are the ones doing the shopping.