EOC Week 4: BIG

The film “Big” is an excellent movie that revolves around a company coming up with ways to make more money. There are so many examples of research being done in the film for the toy company that Josh, Tom Hank’s character, works for. One example is focus groups. There are several instances where there are workers observing a focus group of children talking place where they are playing with the new toys that the company is developing. By watching the children react to the new products, the company can get an idea of how many units of the product they can sell based on how well the children like playing with the toy. There is also longitudinal research being done that is discussed in the meeting that Josh is in where he comes up with the robot bugs. This is the research that is being done on the toys that takes place over long periods of time. In that meeting there is another kind of research that goes into developing a new product taking place. That is brainstorming. This occurs when Josh suggests the robot bug and the rest of the group chimes in with follow up ideas that would expand on the product line and increase the revenue of the company. Brainstorming is kind of a way market research because it allows the company to really expand on an idea and see how far they could possibly take it in the marketplace.