This survey examines sales within the cosmetic industry in terms of items that are sold because of their color, such as eye makeup. The purpose of this survey is to outline opportunities to increase sales within the cosmetic industry. It outlines what women are spending the most money on in terms of their favorite cosmetic products. The survey uses applied research as they are finding out critical information that will help cosmetic companies when making important product development decisions. Descriptive research is done by Mintel in this particular survey as it describes in detail what products people are using in comparison to other products within the market. The longitudinal research design is used by examining information that has been gathered since 2004 in order to explain the opportunities for growth within this industry. It reports that eye makeup sales has increased 38% since 2004 compared to just 11% increase in the color cosmetics market as a whole. It also reports that mascara is one of the fastest growing segments in the market with 65% of people surveyed confirm that they use it. Causal research was also conducted in this survey as they suggest at the end of the report that retailers should highlight innovative ingredients in their products or utilize environmentally friendly packaging options to attract new customers. The report gets very specific when discussing the use of lipsticks and lipglosses by reporting the average ages of the women that use these products. (http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=3282&Itemid=77)
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